Leo Burnett's Esurance TV spot a big winner in advertising competition

The Chicago Advertising Federation, an organization formed to foster a sense of community within the city’s advertising industry, has named what the trade organization’s panel of judges deemed the best television commercial produced by a local shop over the past year. The Federation named “Surprisingly Painless” the best TV commercial among those entered by local shops in the 2019 competition. “Surprisingly Painless” is a deftly tongue-in-cheek piece of work from Leo Burnett Chicago for Esurance, a direct-to-consumer insurance company that was acquired in 2011 by Northfield, Illinois-based Allstate (NYSE: ALL) to make the insurance behemoth more competitive in a space where it previously wasn’t.